Sometimes a little hype goes a long way…
Coming up on November 30th, SideStix, an amazing adaptation of crutches to increase stability and mobility (winner of the Da Vinci Award for Innovation), will face the Dragons. This amazing invention of local Sunshine Coaster, mountain climbing & Olympic Flame carrying, Sarah Doherty will likely see a big boost in business after the broadcast. U.S. vets are provided Side Stix by the U.S. government free of charge, Sarah tells me. Just for one example of a group who might not really know about SideStix yet. After watching the video below I can also see how a pair of these could help many active people with mobility issues.
She also took a moment at the recent Holy Crap Cereal blessing event to thank me personally for hyping up her pitch at the Dragons’ Den audition. I was assisting the producers that day, and when Sarah and Kerith approached to make their pitch, I called from the sidelines (having a feeling Sarah was not one for tooting her own horn), “She was an Olympic flame carrier!” By the end of the audition, things were warming up!
And the rest is history. I am very excited about this episode. Plus… there is another very special friend I’ve assisted with social media from the Sunshine Coast who will be aired the same date, Shine Apsara, with Sunshine Living Foods, can’t wait!
Check out the Dragons’ Den on Facebook, it could be an opportunity for you?